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In my day-to-day design work I strive to create intuitive
products that are simple, placing the user needs top of mind. The goal of design research and early testing is to develop and maintain empathy for the user. Solutions should not come at the expense of clearly defining users problems. These principles help me thrive and also fuel my mentoring and championing designers, which bring me joy!
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"Mariam helped the tech team define our roles and permissions framework across the entire platform, and also designed the user flows to boot. She has such a wide eye for details - is able to take in a lot of information, and distill it down into common, sensible patterns."
Mariam pulls from her own lived experience and seeks knowledge about that of others. She interrogates herself on how her new understanding will shape her approach to design. She demonstrates respect and dignity for humanity and undergirds her intense focus on the user.
"Mariam's client focus allowed her to redesign the data insight reports for Capital One Messaging tool and design the insights for multi-touch-attribution by conducting empathy interviews and creating mindful mockups for Internal product users."
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